Released on: September 29, 2008, 12:26 am

Press Release Author: Cathryn van der Walt

Industry: -- Choose an Industry --

Press Release Summary: Industry leader in finance, information technology and
telecommunications delivers a 300 percent growth in revenue for the digital
out-of-home sector


Press Release Body: Sydney, September 29, 2008 -- Inlink Media Pty Ltd (Inlink),
Australia’s leader in implementing real time news and high impact advertising in
lift and lobby spaces (digital office tower media), today confirmed the record
expansion of its network nationwide. Industry leaders such as IBM, Microsoft,
Telstra, Vodafone, Mercedes, Volkswagen, and Commonwealth Bank have fuelled Inlink’s
300 percent increase in revenue over the past twelve months. With the strategic
placement of over 900 lift and lobby screens in almost 200 office towers,
advertisers have the ability to capture the attention of their audience in a
distraction-free environment.

For Inlink’s co-founder and managing director, Oliver Roydhouse, the company has
reached a significant milestone. “The Inlink network has more than doubled in a year
as a result of advertisers recognising that office tower media delivers impressive
results” he said.

“We are currently reaching over 1.3 million business professionals Australia-wide
every month in lift and lobby areas. This makes the Inlink network the largest media
channel of its kind in the country. This is a high recall and high frequency medium
and we see this level of penetration continuing to grow for some time. In fact we
are actively planning on reaching another milestone of screening news and
advertising within 200 office towers this year,” Roydhouse outlined.

The Inlink digital office tower medium provides advertisers with access to a large
national audience of affluent consumers and influential business decision makers
working in premium office towers across Australia. Almost 90 percent of this
audience were aware of the elevator displays and over 87 percent find the lift and
lobby displays very informative¹.

“Interestingly we have had historically high levels of our audience members speaking
to their colleagues about the news and advertising on the Inlink network. This
proves that a distraction-free environment has the potential to pay off for
advertisers and is a great endorsement of the sector,” concluded Roydhouse.

About Inlink
Inlink (www.inlink.com.au) is a national media network that delivers real time news
programming and high impact advertising to over 1.3 million unique business
professionals every month. The strategic placement of over 900 digital displays in
the lift and lobbies of close to 200 office towers across Australia allows Inlink’s
advertisers to capture the attention of their audience in a distraction-free viewing
environment. Inlink uses a strong formula of ‘captive audience points’ throughout
large office towers, resulting in it being polled as one of the most effective
advertising medium with an average ad recall of 78 percent² (elevator and lobby
recall combined). With their headquarters in Melbourne, Inlink now has offices in
Sydney and representatives in Brisbane, Perth and Adelaide.
Press Release Submission By PressReleasePoint(http://www.pressreleasepoint.com)

Web Site: http://www.inlink.com.au

Contact Details: For more information please contact:
Cathryn van der Walt
12 Worlds
Sydney, Australia
+61 (0) 402 327 633
cathryn@12worlds.com
http://www.inlink.com.au